Website Audit

Auditing your website can help bring up some issues that need to be addressed. At the end of the day your website has just a few functions, bring in people from search engines, get them to trust you, then finally fill something out or call you. Every business is different which is why your website should be tailored to your brand.

When we audit a site we start with the technical layer, because nothing else matters if Google cannot crawl you or the page takes eight seconds to load on a phone. We check speed, mobile rendering, broken links, duplicate pages, indexing problems, and whether the basics like titles, headings, and sitemaps are set up the way search engines expect. Most sites we review have at least a handful of technical problems the owner never knew about, and some of them are quietly capping everything else.

Then we look at the site the way a customer does. Someone lands on your homepage at 9pm with a problem. Can they tell in five seconds what you do, where you do it, and why they should trust you? Is the phone number visible without scrolling? Do the photos look like your actual work and your actual crew, or stock images they have seen on three competitor sites the same night? Small things decide this: reviews near the top, real license numbers, a form that asks three questions instead of eleven.

We also dig into the numbers behind the site. If you have analytics and call tracking, we look at where visitors come from, which pages they leave from, and which pages actually produce calls and form fills. It is common to find one page quietly generating most of the leads while the pages the owner spent the most money on produce nothing. Knowing that changes what we build next.

Everything we find goes into a plain-English punch list, ordered by impact: fix this first, this second, this can wait. Sometimes the answer is a round of targeted fixes on the site you already own. Sometimes the honest answer is that the site is holding the business back and rebuilding it will pay for itself. Either way you will know exactly why, because every item on the list ties back to something we can show you.