Step 2- Market Research
Market research consists of a few aspects. First, we want to see what potential customers are searching for. Why is this important? Well, rather than just assuming or guessing how people are looking for your services online, we look at existing data and go from there. Once we gain this crucial data we can make an plan of action based off of your goals.
Next is competitive analysis. We look at who's doing best in your local market and why. We use tools to identify what they're doing, how they're doing it and why. In addition we can also see how long they've been utilzing particular strategies. This gives us insight into how we're going to win in your market.